Demo redesign to align with new corporate positioning: A successful enterprise application software company with nearly 100 customers needed help in scripting a new introductory demonstration that supported new corporate positioning and resonated with their target audience. We convened a cross-functional team representing product management, engineering, customer support, sales, presales, marketing and executive management. We took the best of their existing materials, simplified, and transformed the demo from TELLING their story to SELLING their vision and unique value.
Preparing for growth, implementing Salesforce CRM: We've worked with multiple clients to identify and eliminate growth inhibitors. One client's sales force automation tool was a bottleneck and weak foundation upon which to build their rapidly growing business. We implemented salesforce.com's CRM system, developed new sales tools and streamlined processes, enabling the sales team to do a lot more business with the same headcount.
Market Perception Audit: A prominent Partner Relationship Management software company was not performing to expectations and needed an independent view of the market for their web-based software system. We surveyed customers, prospects, competitors' customers and collected a large amount of feedback on the needs of the market. We distilled the feedback into actionable recommendations. Sales surged when the company acted on the market's feedback.